A Special Message from Robert A. Parker the CEO of World Family English.

World Family makes the world’s finest English language learning programs for children – all based on principles of natural language acquisition embodied in our proprietary World Family Method. With the support of The Walt Disney Company, our long-time business partner, we developed and introduced our flagship product, Disney World of English, over 45 years ago. And in the 45 years since that debut, we’ve invested more than 80 million US dollars to continuously enhance our products. Disney World of English, in combination with our unique Play Along! program for 0 to 2-year-olds, and our World Family Club services for learners of all ages, is the complete English language learning solution for every child. Below are some of the unique and compelling features and values of our Company, our products and services, and our World Family Method:   

We are constantly innovating.
Technology, consumer tendencies, and customer needs constantly change and evolve. World Family continuously innovates to stay relevant to our customers and to ease and enhance the achievement of English language fluency. We leverage evolving formats and technology, and we invest substantial sums in continuous product and service innovation. Recent initiatives include our Video English Services (VES), providing children in Asia with opportunities to engage in learning sessions with native-speaking teachers in the United States via video conferencing technology. Our learners can benefit from individualized VES sessions, VES sessions with multiple learners in the same country or territory, and, for unique and authentic cross-cultural experiences, VES sessions with multiple learners in multiple countries and territories.      

We have a long and successful partnership with The Walt Disney Company.
World Family’s relationship with The Walt Disney Company dates to 1976, and we have long been the largest licensing partner of Disney Publishing Worldwide in paid royalties. We developed Disney World of English around Disney’s wholesome characters, animation, and other content, all carefully selected by our expert American linguists and developers to support effective and engaging language acquisition.  

PA! and DWE together provide a complete learning system.
Learning a language requires many thousands of hours of meaningful language exposure and interaction (both input and output) to reach a reasonable degree of fluency. Our World Family Method provides this through natural and authentic language input that is carefully structured and presented in proper context for learners to easily comprehend and naturally acquire English, and through many product-based and service-based output opportunities.

We provide learners with choice and autonomy. 
Learners have different preferences and learning styles. Giving learners choice reduces stress, builds self-confidence, and provides motivation. Play Along! and Disney World of English feature a wide range of interactive learning tools, platforms and components to accommodate all types of learners. They promote iterative input from varied components and media platforms – ideal for autonomous and flexible learning. 

We support a multi-year learning experience.
There are age-appropriate activities at every level of our programs. As children grow, their abilities and interests change. Our Play Along! and Disney World of English programs grow with the child. Our World Family Club provides continuing product and service benefits over an extended period to foster successful language acquisition, retention, and deepening fluency. 

We deliver proven effectiveness and economic value. 
English language schools and classes do not provide adequate language input to promote genuine fluency outcomes. In contrast to Play Along! and Disney World of English, classes deliver comparatively low value for a relatively higher price. Measured over time, the World Family Method is superior in value and is more cost-effective – thanks to our extensive, well-structured, and high-quality input sources and output opportunities. We provide nearly unlimited language learning experiences for children.  

We nurture cognitive development.
Play Along! and Disney World of English evolve with the child, providing linguistic development and nurturing cognitive and developmental growth. Play Along! provides a developmental and language acquisition bridge to Disney World of English. It focuses on the cognitive and linguistic development of infants and toddlers before moving on to the varied and expansive learning content, elements, and platforms contained in Disney World of English.   

We provide safe, comfortable, and effective learning experiences.
The home-based, immersive nature of the World Family learning ecosystem is safe, comfortable, and effective. We produce fluent English speakers but also focus on family values, helping to nurture better people in a wholesome, home-based environment.  

We build confidence and support whole-child development.
As we inspire children to feel comfortable speaking the English they learn through our products and services, we also teach and share key social-emotional learning (SEL) themes. These themes include self-confidence, tolerance, accepting and understanding differences in others, friendship, sharing, stewardship, and what it means to be part of one world family. We have shared these themes across the globe for over 45 years. These values go beyond English language acquisition. They’re the reason so many families continue their World Family Club membership for decades, and why so many of our Disney World of English sales advisors, World Family Club teachers/performers, managers, and staff members have stayed with us for just as long. 

Robert A. Parker